Listen to the full episode here:
Do you have multiple offers available to customers at various price points? If not, you should! Today we are looking at what it means to build out your offer stack with upsells and downsells. I’ll give you an overview of each of these offers and why offering both helps you to meet your audience where they are.
I also offer advice on how to approach pricing your course. Hint: it has nothing to do with how many hours of content you have! We will also cover some simple best sales practices that will boost your personal connection with current and potential customers.
Topics I explore:
- Why you need an upsell and a downsell
- Researching what your clients are willing and able to invest
- Basing your pricing on the value and transformation of your program
- Whether or not to open enrollment during the summer
Are you interested in learning how to work with me and my team? You can schedule a free 15 minutes call here.
- Episode 9: Embrace Value Pricing and Your Relationship to Money
- Join my Facebook Group, Shift With Success
- Follow and leave a rating and review on Apple Podcasts!
More About Make The Shift Podcast:
Destinee Berman created Make The Shift podcast with you and your unique online marketing and course business in mind. There is no one else who can do what you do. You are the modern teacher and entrepreneur, the instructor and guide who changes lives through your specialty. Whether it’s time to make the shift from offline to online or move from one-to-one to -one-to-many, this podcast will give you the roadmap you need to break free from traditional roles, create a new path, and reprogram the beliefs that keep you stuck.
With interviews, clear action plans, and Destinee’s industry secrets revealed, each episode can help you carve out your own path in order to grow and scale your life’s work with digital programs. The world needs what you have to offer. Are you ready to make the shift?