Listen to the full episode here:
At the end of the day, you cannot scale without advertising. This is true for even the most established business owners. Advertising gets new people in front of us, which leads to us being able to form a deeper relationship with them. It takes some time and money, but it does work!
If you do have the luxury of having an organic audience, you can test your launch to the people who know you first! This can help you tighten up your messaging moving forward. Whether you have an audience or not, we all have to be willing to do things that don’t seem scalable in order to scale. This includes things such as working through messaging and engaging in one on one direct messages. These small steps make a big impact over time.
Topics I explore:
- Growing pains that come with the scaling period
- Top benefits of using advertising
- The three-month plan to help you work on your marketing strategy and course creation at the same time
Register for my FREE masterclass to go from a maxed-out business owner to profitable online educator here.
More About Make The Shift Podcast:
Destinee Berman created Make The Shift podcast with you and your unique online marketing and course business in mind. There is no one else who can do what you do. You are the modern teacher and entrepreneur, the instructor and guide who changes lives through your specialty. Whether it’s time to make the shift from offline to online or move from one-to-one to -one-to-many, this podcast will give you the roadmap you need to break free from traditional roles, create a new path, and reprogram the beliefs that keep you stuck.
With interviews, clear action plans, and Destinee’s industry secrets revealed, each episode can help you carve out your own path in order to grow and scale your life’s work with digital programs. The world needs what you have to offer. Are you ready to make the shift?