Listen to the full episode here:
What is the true definition of a digital launch? Essentially, a launch is a campaign designed to bring attention to what you’re doing. You want to focus your customer’s energy and attention on you in order to get them to eventually buy. There is a process you should follow for every single launch, no matter if you are bringing in 5 people, 100 people, or 50,000 people.
If you are planning your first launch, or are a more established digital course creator, I’m sharing my favorite tips that I have seen successful business owners use time and time again. We will look at important factors such as how to best structure your content, how long your launch window should be, and even pricing for your core offer.
Topics I explore:
- 3 core launch phases adapted based on where you are
- What the school model looks like and why it is successful for course launches
- The idea of 100 true fans
- The big mistake business owners make when it comes to email marketing
More About Make The Shift Podcast:
Destinee Berman created Make The Shift podcast with you and your unique online marketing and course business in mind. There is no one else who can do what you do. You are the modern teacher and entrepreneur, the instructor and guide who changes lives through your specialty. Whether it’s time to make the shift from offline to online or move from one-to-one to -one-to-many, this podcast will give you the roadmap you need to break free from traditional roles, create a new path, and reprogram the beliefs that keep you stuck.
With interviews, clear action plans, and Destinee’s industry secrets revealed, each episode can help you carve out your own path in order to grow and scale your life’s work with digital programs. The world needs what you have to offer. Are you ready to make the shift?