How to Warm Up a Cold Audience

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How do I get people to buy from me?

I get this question from my students all the time. The answer has everything to do with building a relationship with your audience. As you enter the world of digital marketing, you begin to tap into the vastness of the internet. As a result, you have the ability to reach people beyond your referral network and local community.

There is endless potential for how many people you can reach online, but it does take intentional action to get new people to know, like, and trust you enough to buy from you. You need to be able to stand out from the competition, grab the attention of potential customers, and consistently nurture that relationship.

But how do you warm up an audience who doesn’t even know you? This episode will break that process down for you.

Topics I explore:

  • The difference between a warm and cold audience
  • My top ways to warm up your audience
  • Leveraging emails and ads as a way to touch your audience across different formats
  • Transforming one piece of content into multiple formats

Are you ready to learn more about how to scale your calling? Sign up for my free training, Go From Maxed-Out Offline Business Owner to Profitable Course Creator.

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More About Make The Shift Podcast:

Destinee Berman created Make The Shift podcast with you and your unique online marketing and course business in mind. There is no one else who can do what you do. You are the modern teacher and entrepreneur, the instructor and guide who changes lives through your specialty. Whether it’s time to make the shift from offline to online or move from one-to-one to -one-to-many, this podcast will give you the roadmap you need to break free from traditional roles, create a new path, and reprogram the beliefs that keep you stuck. 

With interviews, clear action plans, and Destinee’s industry secrets revealed, each episode can help you carve out your own path in order to grow and scale your life’s work with digital programs. The world needs what you have to offer. Are you ready to make the shift?

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