Listen to the full episode here:

If you are building your business from the ground up, you will likely need advertising campaigns to bring people into your email list, with the goal of growing your email list. These ads need to lead to something that will immediately catch the attention of your potential customers. Offering the right kind of content is key and a great way to encourage customers to engage with you.

The method I have developed combines a passive lead builder with an active lead builder. Both of these lead builders highlight a specific struggle and present a micro-solution to that problem. Overall, they teach to a topic that corresponds to your upcoming course or program. In this episode, you will hear my tips on implementing these strategies. You’ll also hear me coach an early online business owner through her questions of how to narrow down her audience and brainstorm topics for a possible lead builder.

Topics I explore:

• Understanding what a passive lead builder is and why it should be a PDF
• The purpose of a content webinar and whether or not to sell when you host one
• Tracking benchmark metrics to follow conversion rates and use the numbers to grow and set goals

Are you interested in learning how to work with me and my team? You can schedule a free 15 minutes call here.

Additional Resources:

• Episode 10: Your Best Marketing Tool
• Join my Facebook Group, Shift With Success
• Follow and leave a rating and review on Apple Podcasts!

More About Make The Shift Podcast:

Destinee Berman created Make The Shift podcast with you and your unique online marketing and course business in mind. There is no one else who can do what you do. You are the modern teacher and entrepreneur, the instructor and guide who changes lives through your specialty. Whether it’s time to make the shift from offline to online or move from one-to-one to -one-to-many, this podcast will give you the roadmap you need to break free from traditional roles, create a new path, and reprogram the beliefs that keep you stuck. 

With interviews, clear action plans, and Destinee’s industry secrets revealed, each episode can help you carve out your own path in order to grow and scale your life’s work with digital programs. The world needs what you have to offer. Are you ready to make the shift?