Getting Clear on Your Offer and Your Niche


Listen to the full episode here:

Is your digital course offer the perfect match for your audience? How is your offer meeting a need vs. a “nice to have”? What kind of transformation are you providing for your customers? These are all important questions to ask yourself as you prepare for your next (or first) launch.

Today is part two of a series from a live training I recently held. We’ll be exploring how to get clear on what your offer looks like. We’ll also take a close look at your niche and why you must get super specific on who your audience is.

I believe that your niche is a combination of both what you want to be known for and the audience who you want to be serving. One cannot exist without the other, which is why taking the time to develop your clarity around these topics is so powerful.

Topics I explore:

  • What to consider when determining if your offer is right for your audience
  • The 3 E’s: expertise, experiences, and epiphanies 
  • 3 factors that drive your success when shifting your business from offline to online

Are you interested in learning how to work with me and my team? You can schedule a free 15 minutes call here.

Additional Resources:

More About Make The Shift Podcast:

Destinee Berman created Make The Shift podcast with you and your unique online marketing and course business in mind. There is no one else who can do what you do. You are the modern teacher and entrepreneur, the instructor and guide who changes lives through your specialty. Whether it’s time to make the shift from offline to online or move from one-to-one to -one-to-many, this podcast will give you the roadmap you need to break free from traditional roles, create a new path, and reprogram the beliefs that keep you stuck. 

With interviews, clear action plans, and Destinee’s industry secrets revealed, each episode can help you carve out your own path in order to grow and scale your life’s work with digital programs. The world needs what you have to offer. Are you ready to make the shift?

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