So you’ve launched your first online course and it was a resounding success. You hit your target enrollment goal, received positive feedback from appreciative clients, and your inbox is already filling up with requests from people who are eager to work with you.
Or maybe your first venture into the world of digital marketing wasn’t as fruitful as you hoped — with only a handful of people deciding that they were ready to enroll in your class or program.
Either way, you should be extremely proud of yourself for making the decision to digitally share your wisdom with the world.
Think to your next Online Product Launch
Put your thinking cap back on because it is time for launch number two.
Many new online entrepreneurs move through the right flow — nurturing their email list, launching their program, running a successful course – only to allow the process to come to a screeching halt as soon as the course ends. Instead of letting that magical train continue to run full steam ahead, they pull the emergency brake, suspending the energy and enthusiasm of the program.
The truth is that running an online program is a full-time job. I generally recommend launching the same program twice per year which means there is really no time off between launches.
Now I know what you’re thinking — what about time for me? Of course, take a vacation, spend some nurturing your own needs, but remember that your second launch is just around the corner.
Here are a few key takeaways to remember during the transition period between your first and second launch.
- Increase Facebook ads and promotions 2-3 months prior to the second launch. A 3-month pre-launch period is the perfect amount of time to use paid traffic to warm up your audience, create excitement, and build anticipation around your upcoming course enrollment.
Consistently grow your list. I’ve written about growing your list in previous posts, but the main thing to remember is that more exposure means more opportunities to help those who seek your knowledge, guidance, and services. Utilize social media – whether it be Instagram, Facebook, YouTube – to share what you’ve done and what’s to come.
Nurture and educate your client list through weekly or bi-weekly content. This means blog posts, webinars, and videos that show potential students who you are as a mind or body healer and how you can help them live their best life.
Don’t worry about over-sharing or giving away too much content. Instead, think of this is a way to nurture potential clients so that they see you as a trusted authority figure and choose you when they are ready to shift. Two launches mean double the opportunity to connect with individuals who seek your guidance.
Feeling inspired to bring your life’s work online and serve bigger? Join the waitlist HERE and be the first to know when Launch Your Calling opens for enrollment.