Double Exposure to Your Online Program

Are you ready to transform more lives but stuck on how to drive people to your website so that they can learn about you and your services? Most entrepreneurs I know have run into that roadblock at some point.

Launching your first online program requires strategic thinking so it’s best to start with the basics: Who do you want to reach and how are you going to do it?

Let’s say you’re offering a 300-hour teacher training course for yogis who want to elevate their practice both personally and professionally. These are people who identify as spiritual seekers and changemakers, but also have full-time jobs, families, and busy social lives.

One way to connect with this audience is by paying for ad campaigns on Facebook, a platform often used by working women and moms in their 30s and 40s. Or if there’s less wiggle room in your budget, you might want to focus your energy on organic, or free, promotional content.

Let’s break down the three leading types of traffic — organic, paid, and affiliate — and how to use them in order to best serve your purpose.

Organic traffic

Organic traffic is when people visit your website as a result of unpaid search results. The main benefit of organic traffic is that you’re not using hard marketing dollars, making it an ideal strategy for entrepreneurs who are just starting out or have small marketing budgets.

Facebook posts, Instagram photos, YouTube videos, blog posts are all prime examples. Organic traffic can also occur offline, such as networking at yoga retreats, hanging flyers for your health coach practice at food stores, and always having your business card on the table during intuitive sessions.

Although you can’t directly control whether people will watch your videos or like you on Facebook, organic traffic is a relatively simple and cost-effective method for getting more eyeballs on your content.

Paid Traffic

This means using hard marketing dollars to run Google Adwords campaigns, Facebook ads, and even offline classified ads to drive potential clients directly to your website.

The main advantage of paid traffic over organic traffic is that it is much quicker. It also allows you to easily target a specific audience or demographic in order to ensure that your program reaches those who seek it.

For example, let’s you create a brand new Facebook business page for your spiritual program but the only people who like it are your friends and family — not exactly conducive to getting your message out to the masses. However, with the right budget, you can grow your following to 5,000, 10,000, even 20,000 followers within a short period of time.

The bottom line is that paid traffic is quick, scalable, and can be effective but it does require a marketing budget.

Affiliate traffic

Why struggle to find new clients when you’re already connected to a network of influencers who can help you turn your vision into reality?

An affiliate is someone who promotes your program or service to drive traffic to your website or waitlist. By mentioning you in a blog post, video, or social media post, the affiliate is encouraging their followers to visit your page so that you can share how you can help their mind or body practice.

The key to affiliate traffic is to connect with influencers that will add value to your brand, without being in direct competition with your offerings. If you are a spiritual guide interested in helping people manifest their destiny and create prosperity in life, partner with a meditation app that will post about your services on their social media platforms or a local yoga studio that will present your business cards on their front desk.

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